The campaign, uncovered by academics Marc Owen Jones and Sohan Dsouza, was at its height before the UK’s 2024 general election and the anti-Muslim riots that raged across the country later that year.
It involved large numbers of paid advertisements warning of an Islamic takeover of Britain masterminded by Qatar.
“Between 2024 and 2026, our investigation recorded more than 154m exposures to its British-targeted material,” Jones and Dsouza wrote in an article published by The Nerve.
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“Its first wave of British advertising ran in the months before the 2024 general election. The ads were also hammering the UK in the winter and spring leading up to the anti-Muslim riots that followed the Southport murders.”
